How much should you actually be spending on Meta ads to reach your revenue goal? It's a question many eCommerce business owners struggle to answer, often because they've never been asked to connect their advertising budget to a specific revenue target.
When Megan Winter and her team start working with a new client, one of the first things they ask is what the business wants to earn. Surprisingly, the response they often hear is, "No one has ever asked me that before."
But without a clear revenue goal, how can you know whether your ads are performing well or how much you should be investing in them?
In this episode, we're revisiting Megan's practical approach to reverse-engineering ad spend. Rather than guessing at a budget or choosing an arbitrary amount, she explains how to work backwards from your revenue target and use data to make smarter advertising decisions.
In this episode, Megan talk about:
Why setting a clear revenue goal should come before deciding on your Meta ads budget
How to reverse-engineer your advertising spend based on what you want your business to earn
Why so many business owners run ads without knowing what success actually looks like
How connecting your ad spend to revenue targets helps you make better marketing decisions
Why data and planning are more reliable than guessing how much to spend
How to approach your Meta ads budget with more clarity and confidence
Learn more about working with us:
The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply Now.
Hire us to run your ads. Learn more.
Learn how to run your own ads. Click here.
Learn more about your host:
Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of GOODKIND Media.
As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University.
Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads.
Connect with Megan on Instagram@meganwinter orLinkedIn
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