Agency or DIY? When to Hire (or Fire) Your Meta Ads Agency
"Fire your agency" content is everywhere right now — but is it good advice? Megan (who runs both an agency and a training program teaching people to run their own ads) breaks down the truth: there's no universal right answer, only the right fit for your business and your timing.
In this episode, Megan covers:
What an agency actually is (and why the term "agency" has become diluted over the last decade)
Why so many agencies are better at marketing themselves than they are at delivering results
The real cost of hiring too soon vs waiting too long
The "sleepless night test" — a simple way to know if a decision (or a fee) is right for you
Key questions to ask yourself before hiring an agency, including whether you're ready to grow and whether you actually love data
The red flags that mean it might be time to break up with your current agency — word salad reporting, being palmed off to a junior, order-takers, and agencies with no real strategy
How to decide whether learning to run your own ads is the smarter move for where your business is right now
Learn more about working with us:
The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply Now.
Hire us to run your ads. Learn more.
Learn how to run your own ads. Click here.
Learn more about your host:
Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing.
As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University.
Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads.
Connect with Megan on Instagram@meganwinter orLinkedIn
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